2020 Supra Pricing, trim levels and options

SpoolStreet member @Twisted Tuning has shared the following details with us on the trim levels, pricing and standard options as well as paint color names:

To summarize the trim levels in text:

Supra 3.0 ($50,920) with standard features:

  • 6.5-inch display screen with Bluetooth and USB
  • Faux-suede power seats with memory
  • Forward-collision warning and automated emergency braking
  • Automatic high-beams
  • Dual-zone automatic climate control
  • Adaptive dampers
  • Rain-sensing wipers
  • Keyless entry and push-button start

JBL audio and navigation system ar part of an option package ($2460), and numerous active-safety features, including adaptive cruise control and blind-spot monitoring, come in the optional Driver Assist package ($1195)

3.0 Premium ($54,920) adds the following:

  • 8.8-inch touchscreen with navigation and Apple CarPlay
  • 12-speaker JBL audio system
  • Heads-up display
  • Heated leather seats

Launch Edition ($56,180) comprises the first 1500 cars in the U.S., is available either in white, black or red, and has visual tweaks including:

  • Red mirror caps
  • Black 19-inch wheels
  • Red leather interior (only available with black or white exterior)
  • Commemorative plaque on dashboard with number in series

Both the 3.0 Premium and the Launch Edition are offered with the same $1195 Driver Assist Package as the base car.

Exterior colors are:

  • Renaissance Red 2.0
  • Nitro Yellow ($400)
  • Downshift Blue
  • Absolute Zero White
  • Tungsten Silver
  • Turbulence Gray
  • Nocturnal Black
  • Phantom Matte Gray ($1200)
Aweful price point
And you base that on what?
  • T
    Twisted Tuning
  • March 19, 2019
I personally don't think the price point is that bad. It's priced to compete with the cars Toyota wanted it to compete with. Fact is, even the original Supra was not a super car, it was built into that category by the aftermarket, same as the GTR and NSX. this Supra wont be any different. I don't think the price being out of the "home tuner" budget is an issue. It give the new platform a chance to be developed properly by people serious about the platform before everyone and their mommy has one and rives its notoriety down. its 2019/2020, did you expect the Supra comeback to be a $35k-$40k car?

Then you have people saying, oh this car is garbage because it doesn't look identical to the FT-1. When in reality it looks like a street legal version of it. And it could never look identical to the FT-1 because it'd be a $100k+ car and not pass any safety regulations.

I think Toyota did very well with the car. Despite sharing tech with BMW which no Supra purist wanted, i think once the aftermarket gets its hands on it. Peoples opinions will change. I have one on order, and plan on doing tons of stuff for this platform. So i looking forward to it.

Just my opinion
  • T
    Twisted Tuning
  • March 19, 2019
Does your shop have any plans on purchasing one to build an aftermarket?
Our Supra is already on order. Just awaiting delivery
  • T
    Twisted Tuning
  • March 19, 2019
Cool. I Hope you enjoy your new purchase/ platform development.I figured you had plans on development given your view of the price point. I did not intend to cause offense of your recent investment.I was just hoping to see something that was higher level for the price.
No offense at all taken. we were just conversing